Advertising San Diego

Turn up the volume

Many local businesses believe that TV Advertising and radio advertising is beyond their means. While national TV advertising is out of the local businesses price range, advertising on local television and radio stations can be surprisingly affordable. Armed with the right information, the small business owner may find that TV and Radio advertising can, in fact, deliver more customers than any other type of ad campaign. The key is to have a clear understanding of the market so the money spent on broadcast advertising isn't wasted.

In San Diego we can help you advertise on any station including: Fox 5, CW6, NBC 7, KFMB CBS 8, KUSI 9, ABC KGTV 10, Star 94.1, Magic 92.5, KGB, Rock 105.3, 91x, Channel 933, KYXY, KFMB AM, KOGO, Time Warner Cable, Cox Cable,The Padres, XXX Sports, 1090, The Chargers and any other media outlet in town.

Planning your approach

Planning is especially essential for the Local Businesses approaching broadcast advertising for the first time. take the following steps before diving into broadcast advertising:

-Establish your target market by asking yourself who your customers are and , therefore, who you want to reach with your advertising. This may seem obvious, but many advertisers don't have any idea who they're selling to.

-Set a rough budget for broadcast advertising. Come up with an amount that won't strain your business, but will allow you to give broadcast advertising a good try. Running ads for at least three months is a good rule of thumb to kick off your advertising campaign.

Advertising in a down economy

Advertising during a sluggish economy clearly creates a competitive advantage, according to the study, with a majority of executives agreeing that seeing a company advertise during slower times makes them feel more positive about the company's commitment to its products and services. But perhaps most important is staying at the top of buyer's minds when purchase decisions are made.

A company's most important asset is the "customer franchise", or share of mind. All Advertising in a down economy. Advertising is aimed at creating a strong presence for the brand by cultivating a positive and consistent image. Advertising efforts of past and present will culminate in the purchase of the brand. If this share of mind is not maintained during a slowdown, current and future sales will jeopardized. A study by McGraw-Hill found companies that cut their advertising during the early 70's recession, lost momentum and reported slower sales growth after the recession.

Advertising establishes contact. Advertising builds preference. Advertising educates and develops prospects. Advertising reduces cost of sales. Advertising helps sell existing customers more products and services. Advertising helps close the sale. Advertising is an effective sales tool. Advertising saves time for both you and your customers. Advertising keeps you top of mind. Advertising works!

The Complete agency service

We offer Media Planning, Creative Services and Media Buying, but Before diving in to an advertising campaign you will need a direction. Our San Diego Advertising Agency can help you develop a cohesive media strategy to maximize your budget and reach the most potentials within your target audience. Our team will guide you in making the right choices to maximize your exposure and follow-up on all the details. A well thought out media strategy is the difference between a shot in the dark and a calculated assault on all fronts.

Advertising San Diego plans and buys the following media channels:

National cable television

National broadcast television

Local broadcast television

Local cable television

Network radio

Local radio

Interactive

Print - magazines and newspapers

Out of home

Awards

Not enough?

Have you ever heard of Coca Cola, Burger King, Mc Donalds, Pepsi, Nike, Apple, or Verizon? Of course you have, but why do they continue to advertise? If you can answer that your are ready to take your business to the next level.

Make the call!

We're just a regular bunch, but we're brilliant at what we do. With a strong focus on results, we build our campaigns to serve one goal, moving your brand forward!

No glitz. No gloss. No glamour. Just brands

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Top 10 Reasons to Advertise

1. Advertising establishes contact: Consumers prefer to learn more about products and services through advertising. Advertising is a preferred method for introducing people to products and services and in converting wants into needs. Advertising cultivates new prospects. Advertising builds awareness: Before exposure to advertising only one in five buyers are aware of a company and/or its products. Six out of ten suppliers claim that maintaining or increasing awareness is a marketing objective. Buyers are always more aware of the most aggressively marketed products. A significant cant number of sales are lost because the consumer simply did not have enough knowledge of the product. As awareness increases, buyers are more likely to consider purchasing that specific product.

2. Advertising builds preference: Consumers believe that buying a familiar brand usually guarantees approval (81% according to Simmons Research) while buying unfamiliar brands is risky (82% according to Simmons research). Brand preference is directly impacted by the advertising investment. Advertising is a proven means of raising a brand’s reputation and preference level.

3. Advertising educates and develops prospects. Consumers prefer to learn more about products through advertising. Advertising becomes the knowledgeable salesperson missing from many stores today. Advertising turns wants into needs. Advertising helps educate and helps differentiate benefits from features.

4. Advertising reduces cost of sales. In a world with less knowledgeable salespersons, advertising reduces direct selling costs. Knowledgeable customers often know exactly what they want to buy reducing the time needed to sell them. It costs about one-fifth as much to retain and sell an existing customer as it does to sell a new one. Advertising is a tool for selling existing customers more and reducing costs of sales.

5. Advertising helps sell existing customers more products and services. One study found that nine out of ten buyers continue to look at the vendor’s ads after making the purchase. 88% of buyers cite top reasons for reading ads from vendors they have purchased from is to learn about new models and upgrades. Advertising reassures buyers that they have made a good decision. After purchase assessment is important to 43% of all buyers surveyed 92% of buyers continue to read ads for a product after a purchase is made increasing the odds that they will be happy with their purchase and buy from you again.

6. Advertising helps close the sale. Advertising builds traffic, provides incentives for acting now and links to web sites, coupons and toll free numbers which all directly can close the sale. Point of sale ads, and as seen in ad signage are used as sales tools by advertisers to speed the closing process. Advertising keeps them sold. Advertising reinforces good decisions, creates the best prospects for future sales. It costs less to keep a customer than to find a new one and increases the usage or products you have already bought.

7. Advertising is an effective sales tool. Seven out of ten salespeople surveyed said that they use ad reprints as a selling tool.

8. Advertising saves time for both you and your customers. Customers believe advertising saves them time and money in comparison shopping and therefore the customer who has been exposed to advertising is closer to making an informed decision saving you time and money as well.

9. Advertising keeps you top of mind. For most product categories, fewer than 4% buy a particular general merchandise product in a given week. About half of this 4% buy an item within a week of deciding to make the purchase. The purchase is typically unplanned. Once the decision to buy is made, the consumer relies heavily on advertising to help them decide where to buy.

10. Advertising works! Millions of manufacturers, retailers, service businesses, and individuals advertise every day. Over and over again. Because it works.